On Friday, PVR Cinemas announced that it has reached an agreement with the International Cricket Council (ICC) to broadcast the ICC Men’s T20 World Cup 2021 live in India.
“With new movies being launched, people are progressively resuming their moviegoing experience at theatres,” the firm stated. “Screening of T20 matches on the big screen will also help in bringing audiences back to cinemas.”
PVR Cinemas’ partnership with the International Cricket Council (ICC) includes live screenings of all India games, as well as the semi-finals and finals. The matches will be broadcast in over 75 cinemas across the country, in over 35 locations. This covers tier-1 cities such as New Delhi, Mumbai, Pune, and Ahmedabad, as well as a mix of tier-2 cities, providing access to the enormous cricket fan population in these areas.
“The Big Screen presents a once-in-a-lifetime chance to maximise coverage of the ICC Men’s T20 World Cup.” Cricket and movies are complementary to one another in India, where they are seen as two faiths that bind the country together. In a statement, Gautam Dutta, CEO of PVR Limited, stated, “Movie and cricket viewing is a communal entertainment experience that when multiplied on the Big Screen leads to an adrenaline surge from fans akin to a stadium.”
In these times, when the multiplex sector is still in recovery mode, PVR has described the partnership with the ICC as “particularly unique.” Cinemas in India are limited in capacity and hours of operation, with only Telangana, Rajasthan, and Karnataka permitting them to run at full capacity.
The seventh edition of the ICC Men’s T20 World Cup, which will be hosted in the United Arab Emirates and Oman, begins on Sunday. Due to the COVID-19 epidemic, the event was moved from India to the United Arab Emirates and Oman.
The tournament’s qualification phases will begin on October 17, while the finals will take place on November 14.
